What You Can Learn From Netflix’s Digital Marketing Strategy
When a business pumps out content as fast as Netflix does, how on earth do they keep up with making sure customers know all that’s available to them? Fantastic digital marketing — that’s how. When it comes to a modern digital marketing plan
What You Can Learn From Tesla’s Marketing Strategy
When someone drops the name, “Tesla,” what’s the first thing that comes to mind? Is it sleek electric vehicles, green energy, Elon Musk, or maybe even thoughts of outer space? The fact that any of these options would be a reasonable conclusion means one thing…
Consistency vs. Voice & Tone: Translating Your Business’ Brand Across Social Media Platforms
Branding and consistency are essential for any company, but does that mean that you need the same voice and tone across social media platforms? Take a look at the breakdown of what you need to consider when…
Is Your Business Making These 7 Digital Marketing Mistakes?
Digital marketing is a crucial part of any successful business, but it doesn’t come cheap. By the end of 2021, companies in the US are forecasted to spend about $650 billion USD on digital marketing alone…
Longtail Keywords & Why You Should Use Them to Boost Your SEO
If you’ve looked into the world of SEO, you know what keywords are. We think of them as pretty straightforward – they’re what you want your copy to be filled with to make your page more searchable, right? But what about…
A History of Surfing in Tofino
Tofino is the self-proclaimed Surf Capital of Canada, but it wasn’t always that way. From handcrafted wooden longboards with surfers learning to hang ten, to the champion shortboard wave riders of today, there is a deep history to Tofino’s shores…
A Day in the Life: Ucluelet, B.C.
Tipping my head back, I finally relaxed and let the sun kiss my face. If there’s any reason to leave work early (although who needs a reason?), this was it. Salt-tinged wind brushed my hair across my closed eyes and I pressed the mouth of a cold bottle of cider to my lips…